The value of advertising!

As I’m completing our 2016 AMQ Festival Class Catalogue ready to go to the printers I have been pondering the ‘value of advertising’.

I have already sent this to our vendor mail list, but have realised that there are a lot of AMQ Festival supporters that have only signed up to this blog/newsletter & may not have seen this information. So delete if you are not interested, but there will be some that can take advantage of this as ALL quilt related business are invited to be included. Large & small, local, interstate & international!

I strongly believe after being in business now for just over 17 years, that consistent advertising, followed up by great service, produces a level of trust & duration in this business. The toughest part for any business is balancing an ever decreasing budget & making the advertising component be as effective as possible to the best target market you can find.

Advertising lets people know you’re in business. It conveys your business name and the type of products or services you offer.

A big example of the benefits of advertising is bringing potential customers to your shop who might otherwise never know you exist. A shopfront is only seen by people who walk past your door, but advertising can reach out to others in the surrounding towns and communities.

"Word of mouth" is said to be one of the best forms of advertising, and it’s true. A satisfied customer will often tell others of their experience, which can result in future sales. Media advertising in magazines, newspapers, on radio and TV will help get new customers who will then increase business by their spreading the word to their friends.

Business owners often don’t realize that one of the benefits of advertising is making potential customers feel more confident in a business they see advertised. It gives them the sense that the business is professional, stable and reputable.

A business that stops advertising may give the impression that the business is out of business. When people see a business advertise for a long period of time and then stop, they may get the false impression that the business is no longer there, even though it is still open. Consistent advertising yields the best results.

Another of the benefits of advertising that many businesses don’t realize is that it takes money to make money. An old saying in the marketing industry is "Advertising doesn’t cost, it pays." Sometimes you have to invest money to make money, and advertising should be an investment that is included in a business’s annual budget.

Advertising is educational and dynamic in nature. It familiarises the customers with the new products and their diverse uses and also educates them about the new uses of existing products.

With all these words of wisdom I can honestly tell you that advertising with AMQ Festival is going to a very specific target market who have CHOSEN to receive information that is relevant to their passion of crafting within the quilting genre. Our advertising rates are extremely good value with options to choose from.

I invite you to visit our Advertising Opportunities page to discover a dedicated market to promote your products & business to.

yours in quilting and business

Tracey

Bethanne Nemesh is our guest...

Who has seen Bethanne’s prize winning quilts? They are simply amazing….

Bethanne is a classically trained artist and self-taught quilter. She runs a successful long arm quilting business in the United States where she focuses on a time efficient mid custom market to meet her client's budgets while providing them with unique customized quilting. In addition, Bethanne creates a number of art quilts for show each year quilted with detailed elaborate natural scenery in a style she calls "pictographic quilting". These quilts feature high end detail work, such as Bethanne's signature beaded piping. Her quilts have won many major national awards, including Best Machine quilting at AQS Paducah, Best of Show at Machine Quilter’s Exhibition and Machine Quilters Showcase, as well as the high honour of being named Master Quilter by the National Quilting Association in 2015. To see all of Bethanne's quilts, books, awards, and publications please visit her website at www.whitearborquilting.com

Bethanne will be teaching both on domestic machines & demonstrating on a longarm machine at Festival in August. There will be limited seats in the domestic classrooms with Bernina sewing machines provided for all students for Bethanne’s classes.

Student registrations will open in March. The schedule and pricing will be online by the end of January for everyone to plan. Students will only pay for the classes you choose to do over the 4 days. Plus a once only registration fee which will be great value and include 4 days entry to the vendor mall, plus a gorgeous bag full of goodies.

A reminder that our Class Catalogue is being prepared now! The opportunity to advertise in this very popular publication is available only until 29th January 2016. Any quilting related business is invited to take advantage of promoting to this target market. Book your advertising space now to be assured of being included. Ad copy due end January. There will be 1000 printed copies distributed across Australia to guilds, groups, shops, vendors & sponsors PLUS many more downloaded over the 6 months until Festival commences. This gives you many months of exposure with attendees studying it closely during this time to dream & plan their schedule of classes & events to attend.
Download our Advertising Order Form here to benefit from very reasonable advertising rates to a dedicated market.

This page will give you all the information required to book advertising in this publication.

I look forward to hearing from you & meeting you at AMQ Festival in August.
Tracey

Introducing Claudia

We are absolutely thrilled to introduce the amazing Claudia Pfeil to AMQ Festival in August this year.

Claudia is addicted to the world of quilts.She runs a quiltshop and the APQS Showroom in Krtefeld/ Germany and is willing to fly across the ocean to teach interested students in free-motion quilting. Her award winning quilts are well known for her opulent quilting style and her love for embellishments.Her classes are filled with new ideas, encouragement and enthusiasm and a lot of fun- for all student´s level!!
Claudia will be presenting 12 classes for all skill levels & styles this year at Festival. Go to her page on our website to view the descriptions for each class.
The following shows just some of her inspirational quilting. We are so very lucky to have Claudia sharing her skills with us this year!

Student registrations will open in March. The schedule and pricing will be online by the end of January for everyone to plan. Students will only pay for the classes you choose to do over the 4 days. Plus a once only registration fee which will be great value and include 4 days entry to the vendor mall, plus a gorgeous bag full of goodies.
 

A reminder that our Class Catalogue is being prepared now! The opportunity to advertise in this very popular publication is available only until 29th January 2016. Any quilting related business is invited to take advantage of promoting to this target market. Book your advertising space now to be assured of being included. Ad copy due end January. There will be 1000 printed copies distributed across Australia to guilds, groups, shops, vendors & sponsors PLUS many more downloaded over the 6 months until Festival commences. This gives you many months of exposure with attendees studying it closely during this time to dream & plan their schedule of classes & events to attend.
Download our Advertising Order Form here to benefit from very reasonable advertising rates to a dedicated market.
This page will give you all the information required to book advertising in this publication.

I look forward to hearing from you & meeting you at AMQ Festival in August.
Tracey